The concept of “authentic leadership” has been around for a long time, but the interwebs suggests it came from a dude named Bill George when he published a book of the same name in 2003. However – I’m taking the definition of authentic leadership as “how a leader can gain legitimacy and build trust through […]

Charm pricing is often called “psychological pricing” — but to put it more simply, it’s when you see a 7 or 9, even a 5, at the end of a price instead of a round number such as $100, it would be $97, $99, $95 and so on. The left digit is one below the […]

You don’t need to sign a declaration or print your name on the dotted line – instead, craft your very own set of guidelines that are, first, achievable, but are also – ethical, effortless and effective. Marketing and business success is not binary – there’s not one way, and there’s certainly not a set of […]

Not all social proof is created equal. Many of the testimonials & kind words you see plastered on sales pages are coercive, irrelevant and unethical.

Why are coaches and marketers so ready to get people into their courses and programs, but they couldn’t care less about the financial situation, the program fit, or the coercion to buy? Now, this is a generalisation. We know that not everyone feels this way. The fact that you’re reading this, means that you care […]

Should you charge more for payment plans? There’s a difference between flexible payment options and predatory payment plans — one offers possibility, the other is discrimination.

In marketing, FOMO is used in a way to give you that sinking feeling that you’re missing out on something, and that there is a next level, there’s a next stage, there’s something else out there that you need in order to belong, in order to experience something better.

Did y’know a time-based barrier isn’t just around the time you dedicate towards client work and projects that aren’t your own? They’re also the limits you put on your own income and potential by making everything you do about time and not value.