Should you charge more for payment plans? There’s a difference between flexible payment options and predatory payment plans — one offers possibility, the other is discrimination.

In marketing, FOMO is used in a way to give you that sinking feeling that you’re missing out on something, and that there is a next level, there’s a next stage, there’s something else out there that you need in order to belong, in order to experience something better.

Did y’know a time-based barrier isn’t just around the time you dedicate towards client work and projects that aren’t your own? They’re also the limits you put on your own income and potential by making everything you do about time and not value.