At age 22, in the timespan of three months, I started freelancing and quit my full-time marketing job. No plan, just a whole lotta hope and a dream that was ready to be taken advantage of. I scoured closed Facebook communities and job boards for "opportunities" in the hope that I would be the comment picked by the original poster; in most cases, there were upwards of 50 commenters. The work was usually low-paid, required multiple hours to complete on short deadlines, and sometimes with a full proposal thrown in. I looked for biz information and sales tips from the biz-bro factory of Gary Vee, Grant Cardone, and Tai Lopez — and, well, it meant my marketing wasn't exactly based on transparency or authenticity.

2016-2017

2019-Present

But this wasn't without trial-and-error, using the tactics I'd learned from the biz-bro elite that sold me a "work from anywhere" lifestyle (which I'd done, to no avail). In September 2019, I was able to fully transition from "small" services to a 1:many model when my membership, the Social Selling Society, went live with over 70 founding members. Since then, I've found ways to integrate my own values (see below) with online business — and without telling bullshit stories that manipulate my audience. I began challenging my own thinking around online business, so that I could teach others to grow with integrity and make better business decisions when structuring their offers and launching digital products online.